The Product Person #43

hi, Anthony here! In this newsletter, I curate insights on how to build great products. You’ll improve your product skills with every issue.

Let’s get to it.

(Btw, today’s issue is sponsored by OnDeck’s Performative Speaking Fellowship)


Use positioning to dictate price

Insight from Alchemy by Rory Sutherland

Price ≠ price.

It depends what you compare it to.

Examples:

Price isn’t objective.

Position your product in a way where compared to an alternative, it becomes a no-brainer no matter what the price is.


Sponsor

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Their curriculum includes:

  • Deep dives on the fundamentals of storytelling

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  • Live speaking practice with feedback from professional speakers

Whether you’re a founder, team leader, creator, or executive, ODPS will help you define your personal narrative and use it to communicate your story to the world.

Their next cohort kicks off March 20. You can apply here before March 6th (This Saturday!) Applications will be reviewed on a rolling basis.


End Note

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Have a great day,
Anthony

(P.S. Anything I can help you with? Just reply to this email, I’ll response)