The Product Person #42

Feb 11, 2021

hi, Anthony here! In this newsletter, I curate insights on how to build great products. You’ll improve your product skills with every issue.

Let’s get to it.

4 key tips to product presentations

Tell your customer’s story
People remember stories.
Use the classic story model:
The hero → The user
The villain → Their problem
Setup → Conflict → Resolution
Your story? Helping the hero slay the villain.
Keep it short and concise
Leave out unneeded details.
Know your audience and their goals.
Answer domain specific questions at the end.
Tip: Add an FAQ part at the end.
Use visuals
People prefer pictures.
Pictures convey more than text.
Assume no one wants to read.
Use analogies
Analogies break down hard concepts.
Use them often.
(Bonus) Address F.U.D. early
Point out any fear, uncertainty, and doubt.
Address them in the presentation.
You’ll win the audience over.

Here’s a masterful 17-min example of Elon Musk presenting Tesla Energy in 2015.

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Have a great day,
Anthony

(P.S. Anything I can help you with? Just reply to this email, I’ll response)