🛠 The Product Person: On shipping small
hey Anthony here! In this newsletter, I curate insights and timeless principles on how to build great products. You’ll improve your product skills with every issue.
Here’s 1 insight, 1 article, and 1 question for you today...
1 Insight
Author and entrepreneur James Clear on the value of small:
"When struggling to start, work on a smaller part. When struggling to finish, ship a smaller whole."
1 Article
In January 2003, 37Signals (now Basecamp) was a web design firm looking to launch their first product.
The interesting part? It wasn’t software, but an ebook.
That year, they released a report called “Evaluating 25 E-Commerce Search Engines”. It was 45 pages long and sold for $79.
Why this is important:
The Basecamp team gained lots of insights from selling a product. And, they spent less time and effort than they would have if they built a huge web app at the start.
Ship small. Learn fast. Then, iterate based on what you learn.
📌 You can read this article here.
1 Question
That product you want build, what’s the smallest version of it that you can ship?
End Note
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Have a great day,
Anthony