🛠 The Product Person: On shipping small

hey Anthony here! In this newsletter, I curate insights and timeless principles on how to build great products. You’ll improve your product skills with every issue.

Here’s 1 insight, 1 article, and 1 question for you today...

1 Insight

Author and entrepreneur James Clear on the value of small:

"When struggling to start, work on a smaller part. When struggling to finish, ship a smaller whole."

1 Article

In January 2003, 37Signals (now Basecamp) was a web design firm looking to launch their first product.

The interesting part? It wasn’t software, but an ebook.

That year, they released a report called “Evaluating 25 E-Commerce Search Engines”. It was 45 pages long and sold for $79.

Why this is important:

The Basecamp team gained lots of insights from selling a product. And, they spent less time and effort than they would have if they built a huge web app at the start.

Ship small. Learn fast. Then, iterate based on what you learn.

📌 You can read this article here.

1 Question

That product you want build, what’s the smallest version of it that you can ship?

End Note

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Have a great day,

(P.S. The 10 Commandments of Shipping 📜🚢)