The Product Person

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🛠 The Product Person: On shipping small
theproductperson.substack.com

🛠 The Product Person: On shipping small

Anthony Diké
Jul 25, 2021
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Share this post
🛠 The Product Person: On shipping small
theproductperson.substack.com

hey Anthony here! In this newsletter, I curate insights and timeless principles on how to build great products. You’ll improve your product skills with every issue.

Here’s 1 insight, 1 article, and 1 question for you today...


1 Insight

Author and entrepreneur James Clear on the value of small:

"When struggling to start, work on a smaller part. When struggling to finish, ship a smaller whole."

1 Article

In January 2003, 37Signals (now Basecamp) was a web design firm looking to launch their first product.

The interesting part? It wasn’t software, but an ebook.

That year, they released a report called “Evaluating 25 E-Commerce Search Engines”. It was 45 pages long and sold for $79.

Why this is important:

The Basecamp team gained lots of insights from selling a product. And, they spent less time and effort than they would have if they built a huge web app at the start.

Ship small. Learn fast. Then, iterate based on what you learn.

📌 You can read this article here.

1 Question

That product you want build, what’s the smallest version of it that you can ship?


End Note

Thanks for reading. If this was shared to you, you can subscribe here.

Have a great day,
Anthony

(P.S. The 10 Commandments of Shipping 📜🚢)

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