🛠 The Product Person: On delighting your customers

hey Anthony here! In this newsletter, I curate insights and timeless principles on how to build great products. You’ll improve your product skills with every issue.

Here’s 1 insight, 1 article, and 1 question for you today...

1 Insight

Sam Walton, Founder of Walmart, on delighting customers:

“Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.”

1 Article

In 2006, Julie Zhou became the first intern at Facebook.

After 14 years at Facebook, she ended her career there as VP of Product Design.

In this 2016 blog post, she recalls how her love for design, in part, started with a rare chartreuse-coloured Sony Walkman her grandfather gave her as a gift.

What made this device so magnificent is that it went beyond how a cassette player was supposed to look at the time. It exceeded expectations. It aimed to wow.

Product design should, at a minimum, meet the expectations of function. But, great product design delivers more than what’s expected.

It should deliver an experience and blow customers away.

📌 You can read Julie’s blog post here.

1 Question

Are you delighting your customers? Or are you just satisfying them?

End Note

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Have a great day,

(P.S. Warren Buffett and Jeff Bezos seem to agree.)