🛠️ The Product Person #26: Clarity
How to be clearer when talking about your product (4 tips) -- 3 min read
Hey product people!
Today, I talk about how to be clear and get to the point when talking about your product.
Let’s get to it.
Clarity means making your message easy to understand.
If you can’t communicate the value of your product, then how will anyone know its useful?
Here are a four tips to making your messaging clearer.
1) Get to your point
Figure out what’s the main purpose of what you’re trying to say. Then get to that purpose in the shortest route possible.
2) Keep people engaged
If you must say a lot, then don’t lose your audience along the way to your point.
Keep them engaged by leaving relevant landmarks along the way to your destination.
3) Avoid generic descriptions
Avoid abstract language and generic descriptions.
To make the abstract concrete, use:
Using metaphors also help.
4) Simplify your words
Make your message easy to digest, like a smoothie.
Long sentences are tiring to the eyes. And difficult words make readers stumble. So avoid using them.
Here are some additional concise writing tips:
Thanks for reading Issue #26 😊
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