🛠️ The Product Person #22: How To Write Great Microcopy

⚡5 non obvious pro tips on writing microcopy

Hello hello product people! 🛠️

Putting all 40 tips in an email would have been ridiculous.

So I just chose 5 non-obvious tips.

There’s a button at the bottom if you want to read the other 35.

They’re just in separate article. Nothing crazy.

Enjoy :)


#9. Use the passive voice (sometimes)

It has its place.

Use it when the action is more important than what caused (subject) the action.

#30. Use the constructive feedback model

Empower the user.

If they can have new abilities, emphasize it. → “Yes, and…”

If they can’t do something, tell them why and how they can fix it. → “No, because…”

#3. Create a microcopy framework

To ensure your wording stays consistent, create a doc for you and your team that houses your most common words.

Get everyone singing the same song.

#33. Pair visuals with words

The right visuals paired with the right words emphasize the message.

#40. Think: “How can I improve your life?”

No one cares about what you can do. They only care about what you can do for them.

Read the other 35 pro tips


Thanks for reading issue #22 of The Product Person 🤗

I appreciate you.

(Please show your support on twitter with a ❤️ when you can.)

Enjoy the rest of your day.

- Anthony