🛠️ The Product Person #22: How To Write Great Microcopy
⚡5 non obvious pro tips on writing microcopy
|Anthony Diké||May 20, 2020||8|
Hello hello product people! 🛠️
Putting all 40 tips in an email would have been ridiculous.
So I just chose 5 non-obvious tips.
There’s a button at the bottom if you want to read the other 35.
They’re just in separate article. Nothing crazy.
#9. Use the passive voice (sometimes)
It has its place.
Use it when the action is more important than what caused (subject) the action.
#30. Use the constructive feedback model
Empower the user.
If they can have new abilities, emphasize it. → “Yes, and…”
If they can’t do something, tell them why and how they can fix it. → “No, because…”
#3. Create a microcopy framework
To ensure your wording stays consistent, create a doc for you and your team that houses your most common words.
Get everyone singing the same song.
#33. Pair visuals with words
The right visuals paired with the right words emphasize the message.
#40. Think: “How can I improve your life?”
No one cares about what you can do. They only care about what you can do for them.
Thanks for reading issue #22 of The Product Person 🤗
I appreciate you.
(Please show your support on twitter with a ❤️ when you can.)
Enjoy the rest of your day.