🛠️ The Product Person #13 - Questions To Ask Your Users

14 great questions that you can use when talking to your customers.

🔍 The Short Version

I’m a solo founder, so I use these 3 questions when talking to readers and customers because they’re straightforward and the answers produce great insights in one shot:

Arvid Kahl @arvidkahl

When you talk to your customers or prospects, I have found that there is a question that always produces meaningful results: ask where they are now, where they want to be, and what stands in the way of getting there. (Don't talk about your stuff. Ask them about theirs.)

🕵️ The Long Version

I came across these 11 questions Brian Casel (@CasJam) uses when talking to users. These questions are great because they dive in your users’ whys —Why they’re using your product, why your product and not an alternative, etc.

1. Tell me what your business does?

2. What does your team look like? What’s your role?

3. How did you come across (my product)?

4. What’s been happening lately that led you to search for a product like this?

5. How have you been handling that (issue or pain) up until now?

6. How are you using that current solution? What’s working well? How does it fall short? Why are you seeking an alternative?

7. How much are you currently paying for that solution?

8. What is it about (my product) that’s most interesting to you?

9. What would it take for you to switch to (my product)?

10. What do you think about the pricing for (my product)?

11. What questions do you have about (my product)?

🖇️ You can find Brian’s reasoning behind each question in his neat blog post, here.

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I’m excited that I’m getting paid to do something that I enjoy! Userpilot is my 1st sponsor 🤗

Their growth team spent 2,000 hours testing 1,000 different Saas products to see what each of their onboarding flows were like. They compiled their findings into 15 actionable tips for onboarding for Saas products. Folks working on Saas, enjoy!

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❤️ Thanks for reading Issue #13. I’d really appreciate if you hit that heart button & share this with someone you know that’ll find it useful.

🐦 For bite-sized product tips in your twitter feed, follow @ProductPersonHQ —And my personal twitter is @antdke.

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Enjoy the rest of your week :)

- Anthony