🛠 Prioritization Framework: Product Person #50!
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(Insight from Productized Blog)
It happens as a result of either finite time or money and it’s inevitable that someone will be unhappy after a prioritization decision.
Let’s explore a framework to streamline decisions and keep the process transparent.
The GE-McKinsey Nine Box Matrix
Low customer pain means that the problem/feature should be completely deprioritized even if the team is well equipped to tackle the problem.
Medium customer pain generally means to add to the to-do list and in a case where the team efficacy is high, it’s a good bet to move ahead.
High customer pain also means a high reward for solving the problem. However, if the team is not structured correctly / lacking the correct resources, the ideal solution is to escalate and attempt to find the right resources. With medium and high team efficacy, it becomes a no-brainer to tackle these issues.
Let’s run through a couple of examples:
The site is running very slowly
Speed is the killer feature. So slow loading is definitely high pain for the customer
Team efficacy? Is this a front-end or back-end issue? Does the team have SREs with the right experiences? What’s the scope of the problem relative to the team size?
If the other problems are mostly low and medium customer pain, then it makes sense to prioritize solving this first.
Adding new dynamic favicons for GitHub Pull Request pages
It’s hard to gauge customer pain for features like these. Likely filed away as low customer pain which is why it was a hack week project
Team efficacy was high; only took two people a week to finish!
Adding translations within Uber app
There are two different features here, let’s focus on the translation feature -
Extremely high customer pain. With Uber’s different demographics within the US, building this directly unlocks more driver and rider supply. Easy decision to put this at the top of the priority list.
High team efficacy as well given that this was part of a general redesign to the main Uber app and likely had multiple teams coordinating on implementation.
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